The just-in-time watermarking technique is a mechanism that can be used to safeguard premium sports feeds from being illegally stolen.
There has been an increase in the amount of premium video content that is being downloaded illegally over the internet, which may be attributed to the fact that streaming services are becoming an increasingly vital component of the media and entertainment industry.
In order to gain money, criminals distribute premium content such as movies, television programmes, and sporting events. In the process, this puts the film and studio industries in jeopardy.
The vast majority of content that has not yet been made available to the public is required to first pass through several stages consisting of editing, reviewing, and localization before it can be made accessible to the general public, and the risk of content leakage increases with each stage that the content must pass through.
Even after it has been provided to the end user, it is possible for premium content to be illegally disseminated in order to make extra financial gain.
This would be done for financial gain. This might take place before or after the content has been provided. Either way, it’s possible.
It is imperative to implement stringent content security measures due to the high risk that is involved with the content. The vast majority of content providers make use of a security approach that is composed of numerous levels and is implemented continuously from start to finish.
Even when DRM protected content is used for safe delivery, piracy can still be deterred on the device that is used by the end user through the deployment of solutions such as forensic watermarking and anti-capture technologies.
This is possible because digital rights management (DRM) content can be encrypted.
The demand for content that is associated with sports is currently at an all-time high that has never been seen before in the history of the planet.
As a result of the fact that broadcasters now derive a sizeable portion of their revenue from the telecasting of sporting events, these telecasts have also evolved into a main focus for pirates.
On the other hand, when there is a real potential that the life of another individual is at danger, the value of athletic events is elevated to an entirely new level.
As a consequence of this, it is of the utmost significance to put a halt to the transmission of live streams that have not been authorised.
Additionally, the pirates are erasing the broadcaster’s branding, which was a component of the feed when it was first made available.
The usage of a distinguishable watermark is required in order to locate the original source of the information, regardless of the manner in which the data was rendered inaccessible.
It is imperative that any content that infringes upon intellectual property rights be identified and removed from studios as soon as humanly possible.
The use of just-in-time video watermarking is the approach that should be taken to resolve this issue. In this circumstance, the watermark can be placed to the content even while it is still in the process of being generated.
Because of this, live content broadcasters are able to assure that any illegal behaviour is rapidly recognised, and the source of the leakage can be determined within one to two minutes of the leak taking place.
In addition, operators and broadcasters have the option of incorporating the watermark with the help of a just-in-time packager if they so want.
Because of this, the encoder that they use can continue to be the same, and there won’t be any additional fees related with using the CDN for storage.
If you are a content producer, picking this option gives you the best of both worlds: quick detection in addition to the benefits of head end-based watermarking schemes.
If you are not a content producer, however, selecting this option does not provide you the best of either world. In addition, this can be used in conjunction with a robust anti-piracy solution to protect content, money, and broadcasting rights.